Each of our design team members has a different process of completing their projects. Today Christy Tomlinson is going to share her process.
I love getting assignments from MM. I am lucky to be able to work on both sides of the design team (book design team and package/web design team). Book assignments come from with Gail. We get to submit ideas for sections of the book and also mostly get to decide which to use. I do a lot of home decor projects, and so I constantly browsing through books, the Internet, magazines etc. trying to find something that sparks my imagination. Once I have conceived a concept for a spread, I e-mail the idea to Gail and give her detail by detail what the project will be, the color scheme and what products I want to use. Then I wait! I either get an e-mail back saying "Sounds fun, can't wait to see it", or there are a few times that I get an e-mail back saying "I'm not in love with it... but how about this". I love Gail's honesty for two reasons, first it makes our books so good and second because she can sometimes feed off a concept I have given her and give me even a better idea. She is great that way.
I love this process for books, because then I know before I even start designing what I am doing and how I am going to do it. It makes the process so much smoother for ME! After the projects are done, I send in another picture for final approval. Sometimes my concept goes off track a little during design, so it's important for me to send approval pictures BEFORE I send them in.
Once I get the approval, I mail them in! We eventually do get these projects/layouts back, (after the books are published) and then I get to use them in my house, for my scrapbooks, or give away to family or friends. They make great gifts!
The other types of assignments I get are from Jenny. The assignments are for packaging, web, catalogs etc. These are fun because the turn around time is pretty fast. Usually I get an e-mail asking if I can do an assignment and that if so, the product will be mailed out that day. I usually have 3-4 days to complete it and then mail it back in. I actually work SO much better with these types of deadlines because I work better under pressure! LOL. I love working with Jenny because she always gives me such fun things to do. These layouts are smaller in size (usually 6" x 6" or 9" x 9") and are used to showcase product, so they generally only have pictures, titles and embellishments on them. The layouts are also fun because usually the only rules I have are the size and what products to showcase. The theme and techniques are left up to me! Once I get the products in the mail, I pull together other embellishments or papers that might match the products I am working with, but won't overshadow it.
Sometimes I will sit down and sketch out a design for a page (usually if it's the 9" x 9" or a 12"x 12" in size) Honestly for the most part, I just start cutting paper. I don't measure anything. I am too impatient! I just get my trimmer out and start getting several different sizes out of the different papers I want to use. Then I start layering and where it ends up, it ends up! I like using decorative scissors, so once I have the papers laid out, I go back and cut here and there for more detail.
In this particular layout, I did do a sketch for it, but when I got done, I noticed the white was just so stark and thought if it was going to be on packaging, the white background would blend too much into the white paper it was printed on. I ended up backing the layout with a muted paper and this is what I ended up with.
I have been on the design team for almost a year now, and I love every minute of it. For years I worked as a design team director for another company both for idea books and for packaging. I respect the hard work both Gail and Jenny put in to make our layouts look fabulous in the end process. I have also learned SO much from them during the process too. I decided though I really like being on the design end of things though because their jobs are way too hard! LOL. I also feel fortunate to be able to work with two different sides of the design teams and work with two fabulous ladies! It makes my job so much easier, to have great people to work for.
So what's your design process? Please share.