Not to eat, heck no, it gives me a sugar high and makes me weird but, I was browsing around an eclectic imported food store in Draper, UT the other day and I saw these beautiful little wrapped chocolate squares that stopped me in my tracks!. Beautiful packaging has been my passion since I first became a graphic designer, over 20 years ago and my children still remember (and complain about) the fact that I have bought many food items based solely on the beauty of the packaging without regard for the taste of the actual product…some tortilla chips come to mind. In my defense, there is some logic behind my thinking. I figure if a company is going to pay attention to the details, like awesome packaging, they will be paying attention to the big stuff, like product taste!
The chocolate that is currently my design inspiration is a product by Scharffen Berger. The typography is in perfect scale to the size of the square, which is the perfect shape. Then there is the color….chocolate brown for sure but it is combined with the perfect amount of a beautiful and delicate pale yellow. Each of the colors makes the other richer and more powerful. There is also a mint chocolate which one would assume would be green but no, they have chosen a light blue and a richer, more orange yellow and it works! Both versions have a subtle, slightly darker horizontal stripe which adds dimension to the overall design. Everything is in perfect balance and all of it works together in a subtle sophistication that inspires me to pay attention of all the details to make something memorable out of something very ordinary. After all, it is only chocolate. Now think how easy it would be to apply these same rules for color, type, and design to your scrapbooking pages. If anything else take the colors here and translate it into a beautiful layout.